Certificate in Remarketing Course Guide

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Certificate in Remarketing

Detailed Course Curriculum

1. Introduction to Remarketing

Remarketing, or retargeting, is a digital marketing technique that helps businesses reconnect with visitors who have previously interacted with their website or brand. The goal of remarketing is to persuade these visitors to return to your website and complete a desired action, such as making a purchase or filling out a form. This is achieved through the use of targeted ads that are shown to visitors after they have left your website, and are based on their previous interactions with your brand. For example, if a visitor added an item to their shopping cart but did not complete the purchase, remarketing ads can be used to show them that item again, along with a message encouraging them to complete their purchase. This module will provide learners with an understanding of how remarketing works, the benefits it can bring to businesses, and examples of how it’s used in practice.

2. Understanding how Retargeting Works

This module focuses on providing an in-depth understanding of how retargeting works within the digital advertising ecosystem. It covers various components of digital advertising, including ad exchanges, ad networks, demand-side platforms, and supply-side platforms. Students will also learn about how retargeting works on the inside, including how pixels and cookies are used to track user behavior and how retargeting campaigns can be optimized to maximize their effectiveness. By the end of this module, students will have a solid understanding of the technical aspects of retargeting and how it can be used to drive more conversions and revenue for their businesses.

3. Developing Retargeting Strategies

Retargeting or remarketing campaigns can be a powerful way to reach and engage with potential customers who have already shown an interest in your product or service. In this module, you will learn how to develop effective retargeting strategies that target these potential customers in a personalized and relevant way. You will explore the foundational elements of remarketing campaigns, including how to identify and segment your audiences based on their behavior and interests. You will also learn how to leverage intent signals, such as the pages they visited and the actions they took on your website, as well as visitor engagement data to optimize your campaigns. By the end of this module, you will have a solid understanding of how to create successful retargeting campaigns that convert potential customers into loyal ones.

4. Implementing Your Retargeting Strategies

In this module, you will learn how to practically implement your retargeting strategies, starting with funnel-based segmentation to understand where your audience is in the customer journey. You’ll also learn how to use your website to plan your remarketing lists, including creating custom audiences based on specific page views or actions taken on your site. Additionally, you will learn how to map your ad groups using your lists and values, ensuring that you are targeting the right audience with the right message. By the end of this module, you will have a solid understanding of how to put your retargeting strategies into action.

5. Build Your Audience Segments in Google Analytics

In this module, you will be introduced to the powerful tool of Google Analytics for building audience segments for your remarketing campaigns. You will learn how to add the Google Analytics tracking tag to your website and how to verify that it’s working correctly. Additionally, you will learn how to navigate your Google Analytics account to find the data you need to build your remarketing audience segments. You will gain an understanding of the various dimensions and metrics available in Google Analytics and how to use them to create specific audience segments for your remarketing campaigns. By the end of this module, you will have the skills and knowledge to effectively use Google Analytics to build audience segments and create targeted remarketing campaigns.

6. Using Google Tag Manager for Retargeting

The module Using Google Tag Manager for Retargeting will introduce you to the benefits of using Google Tag Manager and how it can be used to implement various retargeting strategies. You will learn how to sign in to your Google Tag Manager account, add the basic Google Analytics tag, set up custom button and link click tracking, add page level scroll depth tracking, and create custom user engagement timers. Additionally, you will learn how to add Google Ads conversion tracking through Google Tag Manager and set up your Google Ads remarketing tag using Google Tag Manager.

7. Building Your Retargeting Audience in Google Analytics

The module Building Your Retargeting Audience in Google Analytics covers various techniques to create and customize retargeting audiences using Google Analytics. The module will take students through the process of linking Google Ads and Google Analytics accounts, building audiences based on URL attributes, Ads campaigns, and Ads data. The module will also cover how to set up remarketing sequences, goal-based remarketing audiences, event-based audiences, and how to import audiences from Google Analytics Solutions Gallery. Additionally, the module will teach students how to use affinity categories and in-market segments to enhance their retargeting campaigns.

8. Configuring Your Retargeting Audience in Google Ads

In this module, you will learn how to configure your retargeting audience in Google Ads using data from Google Analytics. You will start by learning how to import Google Analytics goals into Ads for conversion tracking, which will allow you to track the performance of your campaigns. You will also learn how to view and analyze Google Analytics remarketing audiences in Google Ads, and how to create customized remarketing lists based on specific website activity, such as page views, time spent on site, or specific actions taken. Additionally, you will explore how to use advanced segmentation techniques, such as excluding certain segments or creating similar audiences, to further refine your retargeting campaigns. By the end of this module, you will have a thorough understanding of how to use Google Analytics to build powerful remarketing audiences in Google Ads.

9. Google Ads Audience Builder

In this module, you’ll learn how to create and configure your retargeting ad lists in Google Ads. This will include creating custom combinations using data from Google Analytics, setting membership durations, and creating rules-based lists to help you target specific segments of your audience. You’ll also learn how to use different types of remarketing lists, such as dynamic remarketing lists, to make your ad campaigns more effective and engaging. Additionally, the module will cover how to optimize your ad lists to ensure you’re getting the best possible return on investment (ROI) from your retargeting campaigns.

What Our Students Say

I've just got my first Google Ads client!!

I’ve just got my first google ads client!! I’m really happy and would like to thank you guys for your help in teaching me the ins and outs of Google Ads! I loved the module on setting up your own agency. My goal is to grow mine and get more clients nowl!

Thank you Imogen

I absolutely loved this course! Its simple structure made it easy to follow, and I want to give a special shoutout to Imogen, the fantastic tutor. She was incredibly helpful and always there whenever I got stuck.

I now run my own Facebook Ads

As a business owner I knew I had to run facebook ads if I wanted to grow but I didn’t know where to start. A friend recommended the facebook ads course here and it has been a game changer. It walked me though setting up various types of campaigns step by step and everything I learnt I now apply to my business. Also thanks to Richard for the help throughout the course!

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Very friendly and helpful stuff

Loved this course! It was straightforward and the staff were exceptional. I can't find any complaints, had a great learning experience and got to brush up on my accounting knowledge.

This course exceeded my expectations

This course was absolutely fantastic! It far exceeded my expectations in terms of quality and content. The material was presented in a clear and concise manner, making it easy to understand and apply. I was impressed by the depth of knowledge covered and the practical exercises provided, which helped solidify my understanding.

I recommend this to other e-comm store owners

I highly recommend the marketing course for e-commerce entrepreneurs at the Online Business Academy. The course focused on the unique challenges faced by e-comm sellers, providing valuable insights and strategies. Enrolling in this course has been a great investment so far.

Meet Your Digital Marketing Tutors

Your tutors will be here to help whenever you get stuck and need some help

Ronnie L.

Ronnie is an experienced and knowledgeable tutor specializing in Business courses. With a degree in accounting from De La Salle University, Ronnie brings practical examples and real-world insights to his teaching. Currently pursuing an MBA at the University of Queensland, he remains committed to continuous learning and staying up-to-date with the latest industry trends. Ronnie's exceptional communication skills and emphasis on practical application empower students to grasp complex business concepts and apply them in real-world scenarios.

Dimitri V.

Dimitri, a highly skilled digital marketing guru from Ukraine, brings his unwavering passion and deep expertise in Facebook Ads and Google Ads to his role as a seasoned professional and digital marketing tutor. With a reputation for consuming around 20 cups of coffee per day, Dimitri combines his practical experience with up-to-date industry trends to equip students with the skills needed to excel in online advertising. Beyond his professional pursuits, Dimitri enjoys friendly gaming sessions, fostering a collaborative and engaging learning environment for his students while balancing work and play.

Richard K.

Richard, an exceptional SEO wiz with a strong technical background, brings a unique perspective to the field of digital marketing. With previous experience as a web developer, Richard excels in the technical aspects of digital marketing, particularly in Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and Programmatic Marketing. Richard's proficiency in programmatic marketing adds another layer of expertise, allowing him to leverage data and automation to optimize advertising campaigns and effectively target the right audience for impactful results.

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Frequently Asked Questions

How do I enrol?

There are no entry requirements or pre-requisites to enrol into this course. You can enrol online directly by clicking on “Enrol Now” and follow the prompts. Alternatively, you can enrol over the phone with our friendly student advisors. Give them a call on (02) 8006 0556 or email them at support@oba.au.

How much does this course cost?

This course costs $399 + GST. Click here to get started now.

How long is this course?

This course takes approximately 40 hours, and you’ll have lifetime access to this course. Study in your own time, at your own pace. Most of The Online Business Academy courses are designed so that you do one module a week. But if life gets busy you can take longer and even apply for a course extension if you need more time.

What job can I get once I have completed the qualification?

Upon the completion of this course, you can obtain a job as a Digital Marketing Specialist. These jobs in Australia earn approximately $78,200 per year but can be as high as $120,500 per year. (Payscale)

Contact a friendly student advisor on (02) 8006 0556 to find out about potential career outcomes and see where our courses can take you. Employers also constantly approach The Online Business Academy looking for students and employers also advertise jobs in the Career Centre (available once you enrol). You’ll also receive a FREE CV review.

Where will my qualification be recognised?

This qualification is Internationally recognised. Our qualifications are highly sought after by employers around the world and accredited by global industry bodies such as ICOES.

How does online learning work?

Your course will be delivered through our online learning platform. You can access our online learning platform from any web browser 24/7 so you can work whenever and wherever you want. You can also interact with your tutors and other students within the learning environment.

Online learning allows you to make the best use of your time and puts all the resources you need at your fingertips. There are no set course start dates, you can start whenever you are ready. Your tutors and student services will check in on your progress and help you every step of the way

Do you have a money back guarantee?

Absolutely! You’ve got an 10-day cooling off period (or trial period) at the start of your course. Take that time to look through all your learning material and get a feel for online learning. If you decide the course isn’t for you within the trial period, you’ll get a full money back guarantee.

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