Certificate in Copywriting Course Guide

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Certificate in Copywriting

Detailed Course Curriculum

1. Introduction to Copywriting

This module on copywriting covers the essential principles of writing effective copy, such as identifying your target audience and writing to appeal to their needs and desires, emphasizing benefits over features, and using emotional triggers to motivate readers. Learners will also learn how to create user personas to better understand their target audience and write in a conversational tone that engages and resonates with readers. Overall, the module provides a strong foundation for effective copywriting that can help businesses to communicate more effectively with their customers and drive sales.

2. The Basics

In this module, you will learn the essential elements of effective copywriting, starting with identifying your target audience and writing specifically for them. By focusing on benefits rather than features, you can create compelling copy that speaks to your readers’ needs and desires. You will also learn how to tap into your readers’ emotions to engage them and motivate them to take action. Additionally, you will learn how to create user personas to better understand your audience and write in a conversational tone that resonates with them. By mastering these fundamental principles of copywriting, you can create copy that drives results and effectively communicates your message to your target audience.

3. Copywriting Formulas

In the Copywriting Formulas module, students will learn how to use copywriting formulas to craft compelling content that resonates with their target audience. They will be introduced to the Attention, Interest, Desire, Action (AIDA) formula, which outlines the four key stages of a successful sales pitch: getting the attention of your target audience, generating interest in your product or service, creating a desire for it, and prompting action. They will also learn about the Problem, Agitate, Solve (PAS) formula, which helps copywriters identify their audience’s pain points, agitate those pain points, and provide a solution. By understanding and implementing these formulas, students will be able to create copy that engages and converts their audience.

4. Calls To Actions

The Calls to Action (CTAs) module emphasizes the significance of CTAs in copywriting and how they can make or break the effectiveness of your message. Students will learn about the different types of CTAs and how to create compelling ones that encourage readers to take the desired action. The module will cover techniques such as using action-oriented language, highlighting the benefits of taking action, and creating a sense of urgency. Additionally, students will learn about the placement of CTAs within the copy and the importance of testing and refining CTAs to maximize their impact.

5. Headlines

The module on headlines in copywriting will cover the basics of crafting effective headlines that can quickly grab the reader’s attention and draw them into the content. You will learn about the different types of headlines, such as informative, how-to, and emotional headlines, and how they can be used to appeal to specific audiences. The module will also provide tips and tricks for writing catchy and compelling headlines, such as using power words, posing questions, and creating a sense of urgency. Additionally, you will learn how to use headline generator tools to make your writing process more efficient and how to apply these principles to writing headlines for YouTube videos. By the end of this module, you will be equipped with the knowledge and skills to write headlines that effectively capture the reader’s attention and drive engagement.

6. Copywriting for Website Copy

In this module, students will learn the fundamental principles of writing website copy that not only attracts visitors but also encourages them to take action. They will explore the different types of website copy, including homepage copy, product pages, and about us pages, and how to structure each section for maximum impact. The module will also cover how to write in a conversational tone, using storytelling to captivate readers, and how to involve readers in your copy by asking questions and using second-person pronouns. Students will learn the importance of keeping website copy concise, clear, and easy to read, and how to use formatting and bullet points to break up text and make it more visually appealing. By the end of this module, students will have the skills to create website copy that engages visitors and encourages them to take action.

7. Copywriting for Press Releases

The Writing Press Releases module is designed to teach students how to create effective press releases that can generate publicity and interest in their business or organization. The module covers the basics of press release writing, including how to structure a press release and how to write an attention-grabbing headline. Students will also learn how to craft a compelling lead paragraph that captures the essence of the story, as well as how to write quotes that are both interesting and informative. Additionally, the module provides tips on how to distribute press releases and how to follow up with journalists to increase the chances of coverage. By the end of this module, students should have a clear understanding of how to write a press release that will get their message out to the public.

8. Copywriting for Social Media

In this module, students will learn how to write copy specifically for social media platforms, such as Facebook, Twitter, and LinkedIn. The module will cover the differences between each platform and the best practices for creating engaging copy for each one. It will also provide tips on crafting effective profile copy that captures the reader’s attention. Additionally, students will have access to a list of powerful action words to use in their social media copy and complete a word track to practice their skills. By the end of this module, students will be equipped with the knowledge and skills to create copy that resonates with their social media audience and drives engagement.

9. Copywriting for Cold Emails

The Copywriting for Cold Emails module is designed to teach students the essential skills and techniques required to write persuasive and engaging cold emails that get a response. The module covers the importance of setting clear objectives for your cold email campaign and identifying your target audience. Students will learn how to write effective subject lines that grab the recipient’s attention and encourage them to open the email. The module also covers best practices for crafting the body of the email, including the use of personalization, persuasive language, and social proof. Finally, students will learn how to avoid common spam words that can trigger filters and cause their email to be marked as spam. By the end of the module, students will be able to write effective cold emails that are more likely to generate a response from the recipient.

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Meet Your Digital Marketing Tutors

Your tutors will be here to help whenever you get stuck and need some help

Ronnie L.

Ronnie is an experienced and knowledgeable tutor specializing in Business courses. With a degree in accounting from De La Salle University, Ronnie brings practical examples and real-world insights to his teaching. Currently pursuing an MBA at the University of Queensland, he remains committed to continuous learning and staying up-to-date with the latest industry trends. Ronnie's exceptional communication skills and emphasis on practical application empower students to grasp complex business concepts and apply them in real-world scenarios.

Dimitri V.

Dimitri, a highly skilled digital marketing guru from Ukraine, brings his unwavering passion and deep expertise in Facebook Ads and Google Ads to his role as a seasoned professional and digital marketing tutor. With a reputation for consuming around 20 cups of coffee per day, Dimitri combines his practical experience with up-to-date industry trends to equip students with the skills needed to excel in online advertising. Beyond his professional pursuits, Dimitri enjoys friendly gaming sessions, fostering a collaborative and engaging learning environment for his students while balancing work and play.

Richard K.

Richard, an exceptional SEO wiz with a strong technical background, brings a unique perspective to the field of digital marketing. With previous experience as a web developer, Richard excels in the technical aspects of digital marketing, particularly in Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and Programmatic Marketing. Richard's proficiency in programmatic marketing adds another layer of expertise, allowing him to leverage data and automation to optimize advertising campaigns and effectively target the right audience for impactful results.

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Frequently Asked Questions

How do I enrol?

There are no entry requirements or pre-requisites to enrol into this course. You can enrol online directly by clicking on “Enrol Now” and follow the prompts. Alternatively, you can enrol over the phone with our friendly student advisors. Give them a call on (02) 8006 0556 or email them at support@oba.au.

How much does this course cost?

This course costs $399 + GST. Click here to get started now.

How long is this course?

This course takes approximately 10 hours, and you’ll have lifetime access to this course. Study in your own time, at your own pace. Most of The Online Business Academy courses are designed so that you do one module a week. But if life gets busy you can take longer and even apply for a course extension if you need more time.

What job can I get once I have completed the qualification?

Upon the completion of this course, you can obtain a job as a Copywriter. A Copywriter in Australia earns approximately $60,204 per year but can be as high as $78,168 per year. (Payscale)

Contact a friendly student advisor on (02) 8006 0556 to find out about potential career outcomes and see where our courses can take you. Employers also constantly approach The Online Business Academy looking for students and employers also advertise jobs in the Career Centre (available once you enrol). You’ll also receive a FREE CV review.

Where will my qualification be recognised?

This qualification is Internationally recognised. Our qualifications are highly sought after by employers around the world and accredited by global industry bodies such as ICOES.

How does online learning work?

Your course will be delivered through our online learning platform. You can access our online learning platform from any web browser 24/7 so you can work whenever and wherever you want. You can also interact with your tutors and other students within the learning environment.

Online learning allows you to make the best use of your time and puts all the resources you need at your fingertips. There are no set course start dates, you can start whenever you are ready. Your tutors and student services will check in on your progress and help you every step of the way

Do you have a money back guarantee?

Absolutely! You’ve got an 10-day cooling off period (or trial period) at the start of your course. Take that time to look through all your learning material and get a feel for online learning. If you decide the course isn’t for you within the trial period, you’ll get a full money back guarantee.

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