The Introduction to Google Ads module is the starting point for students who want to understand the basics of Google Ads. The module covers the various types of Google Ads and their functionalities, such as Search, Display, Video, and Shopping Ads. Students will also be introduced to the Google Ads formula calculator, which helps create successful ad campaigns by calculating key metrics like click-through rate (CTR), cost per click (CPC), and conversion rate (CR). By the end of the module, students will have a solid understanding of how Google Ads works and how to create a successful ad campaign.
In the Setting Up Google Ads Campaign module, students will dive into the technical aspects of setting up their first Google Ads account. This includes understanding the hierarchy of Google Ads accounts and how to structure their website and target locations effectively. Students will also learn about budgeting and bidding strategies, such as cost-per-click (CPC) and cost-per-impression (CPM), and how to use ad extensions and ad rotation settings to maximize their ad performance. By the end of this module, students will have the foundational knowledge needed to create a successful Google Ads campaign.
The Ad Groups module is an essential component of the Google Ads certification course, and it focuses on helping students understand how to create and organize Ad Groups effectively. Ad Groups play a crucial role in optimizing your ad campaigns and ensuring that they target the right audience. This module covers the basics of Ad Group structure, organization, and creating the first Ad Group. You will learn about the different types of Ad Groups, how to group your keywords effectively, and how to create ad copy that aligns with your Ad Group’s theme. Additionally, you will explore various strategies for organizing your Ad Groups to ensure that they align with your overall campaign goals and maximize your return on investment. By the end of this module, students will have a solid understanding of Ad Group creation and optimization, which is essential to achieving success with Google Ads.
The How to Write Google Ads module is a crucial part of the Google Ads course as it provides students with the fundamentals of creating effective text ads. The module starts by introducing the structure of a Google text ad, including the headline, description, and display URL. It then covers compliance guidelines that advertisers must follow to avoid their ads being disapproved. The module also provides best practices for successful ad creation, including tips on writing ad copy, using keywords, and targeting specific audiences. Students will be able to see how effective text ads are created in real-life case studies, and they will have the opportunity to practice their skills by taking a quiz. By the end of this module, students will be able to write compelling text ads that can help them achieve their marketing goals on Google Ads.
The Setting Up Billing module in the Certificate in Google Advertising course teaches students how to set up billing for Google Ads campaigns. It provides step-by-step instructions on how to set up billing details, including configuring payment methods and understanding billing cycles. The module covers topics such as setting up automatic payments, manual payments, and payment thresholds. Additionally, learners will understand how to use invoicing and manage their billing settings in Google Ads. By the end of this module, students will have the knowledge and skills needed to manage their billing settings and payments effectively and efficiently.
The module on Keywords in the Certificate in Google Advertising course focuses on teaching learners about the basics of keyword research, planning, and organization for successful ad campaigns. The module also covers the concept of keyword match types, negative keyword lists, and traffic sculpting using OPTMYZR. Additionally, students will be introduced to various research tools such as Google Keyword Planner and SEM Rush to get volume and cost estimates and keyword ideas from competitors.
The Account Structure module in the Certificate in Google Advertising course provides a comprehensive understanding of how to structure a Google Ads account for maximum efficiency and performance. Students will be introduced to the hierarchy of Google Ads accounts and learn how to create and organize campaigns, ad groups, keywords, and ads. The module covers the basics of campaign settings, such as selecting a campaign type, setting a daily budget, and selecting geographic locations. The module also delves into the process of creating ad groups and importing keyword lists from Excel, as well as how to create multiple relevant ads for each ad group to increase the chances of ad relevance and engagement. Furthermore, learners will understand how to navigate between ad groups, keywords, and ads within a campaign to effectively monitor and optimize their Google Ads account.
The Google Ads Auction module in the Certificate in Google Advertising course covers the auction system that determines where and when your ads will appear in Google search results. The module provides an overview of how Google determines the position of your ad on the search engine results page (SERP) using the Quality Score and Ad Rank metrics. Students will learn how to optimize their ads for a better Quality Score and how to use bid adjustments to improve their Ad Rank. Additionally, the module covers the basics of ad targeting and how to use different bidding strategies, such as cost-per-click (CPC) and cost-per-impression (CPM), to get the most out of your advertising budget.
The module Refining Your Campaigns in the Certificate in Google Advertising course is an essential component of the course designed to help learners maximize their Google Ads campaigns’ effectiveness. The module covers various aspects of campaign optimization, such as navigating the Ads dashboard, editing and refining campaigns, and utilizing the website to enhance campaign performance. The students will learn how to analyze the campaign performance reports and implement effective optimization techniques such as bid adjustments and custom schedules. The module also covers advanced optimization strategies such as ad scheduling, location targeting, and device targeting.
Negative keywords play a crucial role in optimizing Google Ads campaigns by preventing irrelevant or unwanted search queries from triggering your ads. This module will provide learners with an in-depth understanding of negative keywords and their importance in improving ad relevancy, click-through rates, and overall campaign performance. You will learn how to identify negative keywords through various keyword research tools and techniques and how to add them to your campaigns at the ad group or campaign level. The module will cover different match types for negative keywords, including broad, phrase, and exact match, and how to choose the right match type for your campaign goals. Additionally, students will be taught how to create and manage negative keyword lists and how to remove negative keywords that are not performing well.
The Ad Extensions module in the Certificate in Google Advertising course is a comprehensive guide that teaches learners about the various types of ad extensions available in Google Ads and how to use them to improve ad performance. The module covers Sitelink extensions, Callout extensions, Location extensions, Affiliate location extensions, Price extensions, Promotion extensions, App extensions, and Message extensions, explaining the features and benefits of each one. Students will also learn how to configure and set up ad extensions, along with best practices for ensuring that they are optimized for maximum visibility and click-through rates. The module includes practical exercises and real-life case studies to help learners understand the importance of ad extensions and how to use them to achieve better ad performance.
The Remarketing module in the Certificate in Google Advertising course teaches students the basics of remarketing and its importance in reaching potential customers who have previously interacted with your website or app. The module covers the five primary forms of remarketing, including website, app, search, video, and email remarketing, and explains how to create and add your remarketing tag, how to create your first remarketing audience, and how to configure your remarketing campaign settings.
The module on conversion tracking is a crucial component of understanding the success of your Google Ads campaigns. This module provides an in-depth guide to setting up conversion tracking and analyzing conversion data. You will learn how to track various types of conversion actions, such as form submissions and phone calls, and how to use that data to optimize your campaigns. The module also covers the importance of tracking the customer journey from ad click to conversion and provides insights on how to improve your landing pages to increase conversions. Overall, this module equips students with the knowledge and tools to measure the success of their Google Ads campaigns and make data-driven decisions to improve campaign performance.
The Bidding Strategies module in the Certificate in Google Advertising course covers the different bidding strategies available to advertisers in Google Ads and how to choose the optimal bidding strategy for your goals. The module will teach you how to calculate the optimal bids for your keywords using tools like the Keyword Planner and how to measure the performance of your ads using metrics such as return on investment (ROI) and return on ad spend (ROAS). You will learn how to adjust your bids to maximize your ROI and ROAS and how to use automated bidding strategies like Target CPA and Target ROAS to streamline your bidding process. The module will also cover bid adjustments for location, device, and time of day and how to use them to further optimize your bidding strategy.
The Google Ads Scripts module provides an overview of how to use JavaScript code snippets to automate and optimize different aspects of your Google Ads campaigns. In this module, you will learn how to use scripts to create custom rules for bid management, generate reports, and automate routine tasks. You will also learn how to create and run your first script, as well as how to test and troubleshoot scripts. The module includes examples of useful scripts for different purposes, such as monitoring ad performance and optimizing bids based on data from Google Analytics. By the end of the module, you will have a good understanding of how to use Google Ads Scripts to improve the efficiency and effectiveness of your campaigns.
The Google Ads Editor module in the Certificate in Google Advertising course covers the fundamental concepts of using the Google Ads Editor. This free application can be downloaded and used offline to manage Google Ads campaigns and make bulk changes to accounts. The module will take students through the process of creating a new campaign, making updates to existing campaigns, and uploading changes to their account. You will also learn how to navigate the Editor’s interface and use its features to perform a variety of tasks, such as importing and exporting campaigns, copying and pasting items between campaigns, and performing advanced searches and edits. Additionally, you will learn how to use the powerful find and replace function to make updates across multiple campaigns and ad groups at once. Overall, this module will equip students with the skills and knowledge necessary to efficiently manage their Google Ads campaigns using the Google Ads Editor.
The Starting a Google Ads Agency module in the Certificate in Google Advertising course is designed for those interested in starting their own Google Ads agency. This module covers the essential components of setting up and operating an agency, including the organizational structure, client acquisition strategies, client onboarding procedures, pricing models, and client reporting. The module emphasizes the importance of understanding client needs and creating customized solutions to help clients achieve their goals. It provides insights into lead generation, sales processes, and client retention strategies. This module is suitable for entrepreneurs, business owners, and marketing professionals interested in starting their own Google Ads agency or offering Google Ads services as part of their business.
