Certificate in Facebook Advertising Course Guide

Certificate in Facebook Ads Course Guide

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Certificate in Facebook Ads

Detailed Course Curriculum

1. Introduction to Facebook Advertising

The Introduction to Facebook Advertising module is designed to provide students with an understanding of how to use Facebook Ads to promote and grow their businesses. The module starts with an overview of the Facebook Ads platform and its various advertising options, including targeting and budgeting. It also covers the different types of Facebook Ads, such as sponsored posts, video ads, and carousel ads. Students will also explore how to create a sales funnel on Facebook, from creating an ad to driving traffic to a landing page and ultimately converting visitors into customers. Additionally, the module provides tips on creating effective Facebook Ads campaigns, such as choosing the right audience, using compelling visuals and ad copy, and tracking and optimizing ad performance. Overall, this module is a great starting point for anyone looking to use Facebook Ads to drive business growth.

2. The Facebook Page

This module provides a comprehensive overview of the key elements needed to create a professional and effective Facebook Page for a business. The module starts with the basics of setting up a Facebook Page, including selecting the right category and cover photo. Students will also learn about the importance of SEO for Facebook Pages and how to optimize their Page to improve search rankings. The module will also teach students how to create and curate engaging content, as well as how to use Facebook’s various features, such as Events, Insights, and Ads, to grow their Page and reach a wider audience.

3. Facebook Ads

This module focuses on how to create Facebook Ads that effectively reach the target audience and drive conversions. Students will be introduced to the various types of Facebook Ads and how to choose the right type of ad for their business objectives. The module also covers ad copy and creative strategies that can increase the click-through rates and engagement of the ads. Additionally, the module explores advanced targeting techniques such as custom audiences and lookalike audiences that can help to improve the relevance and effectiveness of the ads. By the end of this module, learners will have gained a solid understanding of how to create effective Facebook Ads that drive results for their business.

4. Facebook Pixel + Audiences

The Facebook Pixel is a powerful tool that allows advertisers to track user behavior on their website and measure the success of their ad campaigns. In this module, you will learn how to install and use the Facebook Pixel on your website, set up standard events to track specific actions such as purchases or sign-ups, and create custom conversions to measure specific business objectives. Additionally, you will learn how to create custom audiences based on user behavior and use them to retarget users who have shown interest in your business. The module will cover best practices for using the Facebook Pixel and audiences to optimize your ad campaigns and improve your return on investment.

5. Types of Facebook Ads - In Depth Analysis

In this module, students will get an in-depth analysis of the different types of Facebook ads available to advertisers. The module will cover lead generation ads, local business ads, message ads, and more. Students will learn about the unique features and benefits of each ad format and their respective use cases, helping them to determine the best ad format for their business goals. By understanding the different types of Facebook ads, students will be better equipped to create effective ad campaigns that reach their target audience and drive conversions. The module will also cover best practices for creating high-performing ads that align with Facebook’s ad policies and guidelines.

6. Facebook Engagement

The Facebook Engagement module aims to provide students with the necessary skills and strategies to create content that is engaging, shareable, and drives audience engagement on the platform. The module covers the importance of understanding the Facebook algorithm and how it works, as well as how to leverage it to increase the reach and engagement of your content. Students will learn about different types of content that perform well on Facebook, such as videos, images, and interactive posts. Additionally, the module covers the use of Facebook Insights to track and analyze engagement metrics, allowing learners to measure the success of their engagement strategies and adjust their approach as needed. By the end of the module, students will have a solid understanding of how to create and implement an effective Facebook engagement strategy to grow their audience and drive results on the platform.

7. Facebook Reporting, Insights & Optimisation

This module teaches students how to track and analyze the performance of their Facebook advertising campaigns. Participants will gain an understanding of the different types of Facebook reports available and how to use them to optimize their campaigns. The module covers topics such as ad relevance diagnostics, metrics tracking, and Facebook insights. Students will learn how to use Facebook Insights to gather valuable data on their audience and how to use that information to improve their campaigns. Additionally, the module covers best practices for scaling Facebook ads to maximize their reach and effectiveness.

8. Social Media Marketing

Social media marketing has emerged as a crucial aspect of any marketing strategy in today’s digital age. This module aims to provide learners with an understanding of the importance of social media marketing, including the benefits and challenges of using social media to promote a brand or business. Participants will also learn about the different types of content that are effective on social media platforms and how to create and share such content. Additionally, the module will explore various social media management tools available to help businesses save time and effort while managing their social media presence. Finally, the module will provide students with an overview of Facebook’s Business Suite, which allows businesses to manage their Facebook and Instagram presence in one place, including scheduling posts, responding to messages, and viewing insights.

9. Common Facebook FAQs

This module is designed to answer some of the most common questions related to Facebook advertising. The content covered in this module includes advanced topics such as retargeting ads, split testing Facebook ad sets with campaign budget optimization, using Facebook LIVE, building successful Facebook ads, advanced Instagram groups, creating Facebook ad groups, handling disabled ad accounts, installing a Facebook pixel on a WordPress website, using Facebook Experiments, Facebook Creative Hub, adding payment methods to ad accounts, tracking pixel events on button clicks, Facebook ads for affiliate links, and special ad categories for Facebook ads. By the end of this module, participants will have a deeper understanding of Facebook advertising and be equipped with the knowledge and skills needed to run successful campaigns on the platform.

10. Facebook Business Manager

The module on Facebook Business Manager is designed to teach learners how to effectively use this powerful tool for managing their Facebook Pages, ad accounts, and other assets. The module covers the basics of setting up a Business Manager account, how to add and manage assets, how to assign roles and permissions to team members and agencies, and how to use the reporting and analytics features. Students will also gain an understanding of the benefits of using Business Manager, including improved collaboration, streamlined workflows, and better performance tracking. By the end of this module, students will have the skills and knowledge needed to efficiently manage their Facebook marketing activities using Business Manager.

11. How To Start a Facebook Ad Agency

The How To Start a Facebook Ad Agency module is part of the Certificate in Facebook Advertising course, which aims to teach learners how to start and run a successful Facebook Ads agency. This module covers the key steps involved in setting up an agency, including winning clients, client onboarding, pricing structure, lead generation, and client reporting. By the end of this module, students will have the knowledge and skills needed to start their own Facebook Ads agency and be well-equipped to provide value to clients through effective Facebook Ads campaigns.

12. Facebook Shops

Sure, the Facebook Shops module of the Certificate in Facebook Advertising course covers how businesses can leverage Facebook’s e-commerce features to create a seamless shopping experience for customers. With Facebook Shops, businesses can showcase their products and services to a wider audience and increase sales through social media platforms. The module teaches students how to set up their Facebook Shop, create a product catalog, and enable Instagram Shopping. Additionally, students will gain insights into the best practices for optimizing their product listings and using dynamic product ads for catalog sales campaigns. By the end of this module, students will have a solid understanding of how to use Facebook Shops to boost their e-commerce sales and grow their business.

What Our Students Say

I've just got my first Google Ads client!!

I’ve just got my first google ads client!! I’m really happy and would like to thank you guys for your help in teaching me the ins and outs of Google Ads! I loved the module on setting up your own agency. My goal is to grow mine and get more clients nowl!

Thank you Imogen

I absolutely loved this course! Its simple structure made it easy to follow, and I want to give a special shoutout to Imogen, the fantastic tutor. She was incredibly helpful and always there whenever I got stuck.

I now run my own Facebook Ads

As a business owner I knew I had to run facebook ads if I wanted to grow but I didn’t know where to start. A friend recommended the facebook ads course here and it has been a game changer. It walked me though setting up various types of campaigns step by step and everything I learnt I now apply to my business. Also thanks to Richard for the help throughout the course!

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Very friendly and helpful stuff

Loved this course! It was straightforward and the staff were exceptional. I can't find any complaints, had a great learning experience and got to brush up on my accounting knowledge.

This course exceeded my expectations

This course was absolutely fantastic! It far exceeded my expectations in terms of quality and content. The material was presented in a clear and concise manner, making it easy to understand and apply. I was impressed by the depth of knowledge covered and the practical exercises provided, which helped solidify my understanding.

I recommend this to other e-comm store owners

I highly recommend the marketing course for e-commerce entrepreneurs at the Online Business Academy. The course focused on the unique challenges faced by e-comm sellers, providing valuable insights and strategies. Enrolling in this course has been a great investment so far.

Meet Your Digital Marketing Tutors

Your tutors will be here to help whenever you get stuck and need some help

Ronnie L.

Ronnie is an experienced and knowledgeable tutor specializing in Business courses. With a degree in accounting from De La Salle University, Ronnie brings practical examples and real-world insights to his teaching. Currently pursuing an MBA at the University of Queensland, he remains committed to continuous learning and staying up-to-date with the latest industry trends. Ronnie's exceptional communication skills and emphasis on practical application empower students to grasp complex business concepts and apply them in real-world scenarios.

Dimitri V.

Dimitri, a highly skilled digital marketing guru from Ukraine, brings his unwavering passion and deep expertise in Facebook Ads and Google Ads to his role as a seasoned professional and digital marketing tutor. With a reputation for consuming around 20 cups of coffee per day, Dimitri combines his practical experience with up-to-date industry trends to equip students with the skills needed to excel in online advertising. Beyond his professional pursuits, Dimitri enjoys friendly gaming sessions, fostering a collaborative and engaging learning environment for his students while balancing work and play.

Richard K.

Richard, an exceptional SEO wiz with a strong technical background, brings a unique perspective to the field of digital marketing. With previous experience as a web developer, Richard excels in the technical aspects of digital marketing, particularly in Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and Programmatic Marketing. Richard's proficiency in programmatic marketing adds another layer of expertise, allowing him to leverage data and automation to optimize advertising campaigns and effectively target the right audience for impactful results.

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This course comes with a 10-day money-back guarantee. This means you can cancel at any time within the 10 days and get a full-refund, no questions asked.

Frequently Asked Questions

How do I enrol?

There are no entry requirements or pre-requisites to enrol into this course. You can enrol online directly by clicking on “Enrol Now” and follow the prompts. Alternatively, you can enrol over the phone with our friendly student advisors. Give them a call on (02) 8006 0556 or email them at support@oba.au.

How much does this course cost?

This course costs $399 + GST. Click here to get started now.

How long is this course?

This course takes approximately 80 hours, and you’ll have lifetime access to this course. Study in your own time, at your own pace. Most of The Online Business Academy courses are designed so that you do one module a week. But if life gets busy you can take longer and even apply for a course extension if you need more time.

What job can I get once I have completed the qualification?

Upon the completion of this course, you can obtain a job as a Facebook Ads Manager or Digital Marketing Specialist. These jobs in Australia earn approximately $82,483 per year but can be as high as $114,347 per year. (Payscale)

Contact a friendly student advisor on (02) 8006 0556 to find out about potential career outcomes and see where our courses can take you. Employers also constantly approach The Online Business Academy looking for students and employers also advertise jobs in the Career Centre (available once you enrol). You’ll also receive a FREE CV review.

Where will my qualification be recognised?

This qualification is Internationally recognised. Our qualifications are highly sought after by employers around the world and accredited by global industry bodies such as ICOES.

How does online learning work?

Your course will be delivered through our online learning platform. You can access our online learning platform from any web browser 24/7 so you can work whenever and wherever you want. You can also interact with your tutors and other students within the learning environment.

Online learning allows you to make the best use of your time and puts all the resources you need at your fingertips. There are no set course start dates, you can start whenever you are ready. Your tutors and student services will check in on your progress and help you every step of the way

Do you have a money back guarantee?

Absolutely! You’ve got an 10-day cooling off period (or trial period) at the start of your course. Take that time to look through all your learning material and get a feel for online learning. If you decide the course isn’t for you within the trial period, you’ll get a full money back guarantee.

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Call (02) 8006 0556.