Certificate in Facebook Advertising - The Online Business Academy

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1. Introduction to Facebook Advertising 5 Topics

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Lesson Content

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1.1 Overview & Learning Outcomes

1.2 Introduction to Facebook Ads

1.3 Facebook for Business

1.4 The Basics of Facebook Ads

1.5 How to Create a Sales Funnel on Facebook

2. The Facebook Page 5 Topics

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2.1 Overview & Learning Outcomes

2.2 A Guide to Facebook Pages

2.3 SEO Tips for Your Facebook Page

2.4 Why Keyword Research is Crucial

2.5 The Benefits of a Facebook Page

3. Facebook Ads 8 Topics

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Lesson Content

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3.1 Overview & Learning Outcomes

3.2 Facebook Ad Copy & Creative Guide

3.3 Facebook Ads Funnel

3.4 Creating Facebook Ads

3.5 Advanced Facebook Ad Targeting

3.6 Budgets, Bidding & Schedules

3.6 Facebook Split Testing

3.7 Facebook Campaign Planning

4. Facebook Pixel + Audiences 4 Topics

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4.1 Overview & Learning Outcomes

4.2 Facebook (Meta) Pixel, Standard Events, and Custom Conversions

4.3 URL Contains or URL Equals?

4.4 Facebook Audiences

5. Types of Facebook Ads – In Depth Analysis 7 Topics

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Lesson Content

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5.1 Overview & Learning Outcomes

5.2 Lead Generation Ads

5.3 Lead Generation Ads vs Landing Page Conversion Ads

5.4 Local Business Ads + Store Traffic

5.5 Message Ads

5.6 Offline Events + Call Now Facebook Ads

5.7 Instagram Ads on Facebook

6. Facebook Engagement 6 Topics

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Lesson Content

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6.1 Overview & Learning Outcomes

6.2 Facebook Engagement

6.3 Facebook Videos + Video Views Ads

6.4 How to Create a Viral Video

6.5 Mastering the Facebook Algorithm

6.6 Social Media Posting Calendar – Planning is Your Key to Success!

7. Facebook Reporting, Insights & Optimisation 4 Topics

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Lesson Content

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7.1 Overview & Learning Outcomes

7.2 Ad Relevance + How to Scale Facebook Ads

7.3 Facebook Tracking + Reporting

7.4 Facebook Insights

8. Social Media Marketing 5 Topics

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8.1 Overview & Learning Outcomes

8.2 Why is Social Media Marketing Important?

8.3 What Content Should I Share?

8.4 Social Media Management Tools: How to Cut Posting Time in Half

8.5 Meta Business Suite

9. Common Facebook FAQs 16 Topics

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Lesson Content

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9.1 Overview & Learning Outcomes

9.2 How to Create Ads that Follow People Around The Internet

9.3 How to Split Test Facebook Ad Sets with Campaign Budget Optimization

9.4 How to Use Facebook LIVE

9.5 How to Build Successful Facebook Ads

9.6 Advanced Instagram Groups

9.6 How to Create a Facebook Ads Group

9.7 What to Do if Your Facebook Ad Account is Disabled

9.8 How to Install a Facebook Pixel on a WordPress Website

9.9 What are Facebook “Experiments”?

9.10 What is Facebook Creative Hub?

9.11 How do I add a Payment Method to an Ad Account?

9.12 How to Track a Facebook Pixel Event on Button Clicks

9.13 Facebook Ads for Affiliate Links

9.14 Special Ad Categories for Facebook Ads

9.15 Apple iOS Updates + Facebook Ads

10. Facebook Business Manager 3 Topics

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Lesson Content

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10.1 Overview & Learning Outcomes

10.2 How to Get Access to a Client’s Facebook Page and Ad Account

10.3 How to Give an Employee Access to a Facebook Ad Account

11. How To Start a Facebook Ad Agency 7 Topics

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Lesson Content

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11.1 Overview & Learning Outcomes

11.2 Structure of a Facebook Ads Agency

11.3 How to Win Clients

11.4 Client Onboarding

11.5 Facebook Ads Agency Pricing Structure

11.6 Facebook Ads Agency Lead Generation

11.7 Client Reporting

12. Facebook Shops 5 Topics

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Lesson Content

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12.1 Overview & Learning Outcomes

12.2 How to Create Your Facebook Shop

12.3 How to Create a Catalog on Facebook

12.4 How to Set Up Instagram Shopping

12.5 How to Set Up Dynamic Product Ads + Catalog Sales Campaigns

13. Conclusion

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