Certificate in Consumer Behaviour
Dive deep into the psychology of marketing with our Certificate in Consumer Behaviour, offered via personalised, 1-on-1 Zoom classes. Understand the intricacies of consumer decision-making processes and learn strategies to influence these behaviours to enhance your business’s profitability. This course equips you with the knowledge to effectively shape marketing strategies that resonate with consumers and drive sales.
- Earn an Industry Recognised Qualification
- 100% Online Study From Home
- Personalised, 1-on-1 Learning Experience
Course Overview
Course Description
Dive deep into the psyche of the consumer with our Certificate in Consumer Behaviour, taught in a one-on-one format that mirrors an Australian university curriculum.
This course delves into perception, motivation, attitudes, decision-making processes, and post-purchase evaluations, equipping you with the ability to analyse consumer behaviour, segment markets, and craft marketing campaigns that resonate with target audiences.
By the end, you’ll master developing marketing strategies that effectively appeal to your consumer base, making this course essential for anyone looking to influence consumer choices and drive marketing success.
Course Outcomes
- Develop an understanding of the theories and concepts of consumer behavior and how they apply to marketing strategies.
- Analyze the impact of psychological, social, cultural, and environmental factors on consumer behavior.
- Understand how consumers perceive, learn, and process information to make purchase decisions.
- Develop skills in conducting consumer research and analysis to inform marketing strategies.
- Apply knowledge of consumer behavior to develop effective marketing communication and branding strategies.
- Understand the role of technology and digital media in shaping consumer behavior and its implications for marketing.
- Develop an understanding of ethical considerations in marketing to consumers and the legal and regulatory framework that governs marketing activities.
- Analyze the impact of demographic changes and trends on consumer behavior and market segmentation.
- Develop skills in designing and implementing effective marketing campaigns that appeal to different consumer segments.
- Understand the role of consumer behavior in new product development and innovation.
Course Requirements
- You will need a laptop or desktop computer and an internet connection.
- No previous consumer behaviour or psychology knowledge is needed.
- 1-on-1 learning experience
- Custom learning plan
- Unlimited tutor support
- Flexible class scheduling
- Assignments
- Certificate of Completion
Discover in detail what you will be learning in this course. Download your FREE course curriculum now
curriculum now
Course Features
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Lectures 6
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Quizzes 1
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Duration 3 hours
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Skill level All Level
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Language English
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Assessments Yes
Course Modules
- The Certificate in Consumer Behaviour comprises the following courses;
- Introduction to Consumer Behaviour
- Situational Influence and Problem Recognition
- Information Search and Choices
- Purchase and Post-Purchase Processes
- Perception, Learning and Memory
- Motivation, Personality and Emotion
- Attitudes and attitude change and the changing Australian society and lifestyle
- Group influence and group communication
- Household structure and consumption behaviour and social stratification
- Culture and cross-cultural variations in consumer behaviour
Key Benefits
- Find the key benefits of undertaking this course below:
- Flexible start dates – enrol online and start when you are ready.
- Complete your studies online, at your own pace.
- Be awarded with an industry recognised certificate upon course completion.
- Get ahead of the job market with a skill that companies need.
- Receive unlimited tutor support from certified professionals.
- Receive a free CV makeover and expert career advice.
Our Unique Approach to Teaching
At the Online Business Academy, we’re convinced the richest learning unfolds through direct collaboration with a mentor.
Enjoy custom learning plans, flexible scheduling, immediate feedback, and a practical, hands-on learning approach.
Want to know more? Book a call with an instructor by clicking the link below:
Not sure if this is the right course for you?
Every course comes with a 10-day money-back guarantee
Obtain a Certificate
Obtain a consumer behaviour certificate on course completion that you can show off to your potential employers and clients.
Job Prospects
Upon completion of this program, you can obtain a job as a Marketing Assistant.
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Average Australian Marketing Assistant Salary: $55,734
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Average Senior Marketing Salary: $64,378
Not sure if this is the right course for you?
Every course comes with a 10-day money-back guarantee
Not sure if this is the right course for you?
Every course comes with a 10-day money-back guarantee.
Get a Free Course Guide
Download a free course guide to find out everything you need to know before enrolling
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Frequently Asked Questions
There are no entry requirements or pre-requisites to enrol into this course. You can enrol online directly by clicking on “Enrol Now” and follow the prompts. Alternatively, you can enrol over the phone with our friendly student advisors. Give them a call on (02) 8006 0556 or email them at support@oba.au.
This course costs $499 + GST. Click here to get started now.
This course takes approximately 100 hours, and you’ll have lifetime access to this course. Study in your own time, at your own pace. Most of The Online Business Academy courses are designed so that you do one module a week. But if life gets busy you can take longer and even apply for a course extension if you need more time.
Upon the completion of this course, you can obtain a job as a Marketing Assistant. In Australia, Marketing Assistants earn approximately $55,734 per year but can be as high as $64,378 per year. (Payscale)
Contact a friendly student advisor on (02) 8006 0556 to find out about potential career outcomes and see where our courses can take you. Employers also constantly approach The Online Business Academy looking for students and employers also advertise jobs in the Career Centre (available once you enrol). You’ll also receive a FREE CV review.
This qualification is Internationally recognised. Our qualifications are highly sought after by employers around the world and accredited by global industry bodies such as ICOES.
Your course will be delivered through our online learning platform. You can access our online learning platform from any web browser 24/7 so you can work whenever and wherever you want. You can also interact with your tutors and other students within the learning environment.
Online learning allows you to make the best use of your time and puts all the resources you need at your fingertips. There are no set course start dates, you can start whenever you are ready. Your tutors and student services will check in on your progress and help you every step of the way
Absolutely! You’ve got an 10-day cooling off period (or trial period) at the start of your course. Take that time to look through all your learning material and get a feel for online learning. If you decide the course isn’t for you within the trial period, you’ll get a full money back guarantee.