Advanced Certificate in Strategic Marketing
Deepen your marketing strategy knowledge with our Advanced Certificate in Strategic Marketing, delivered via 1-on-1 Zoom sessions. Learn to develop, implement, and evaluate advanced strategic marketing plans that drive business growth and profitability.
- Earn an Industry Recognised Qualification
- 100% Online Study From Home
- Personalised, 1-on-1 Learning Experience
Course Overview
Course Description
Elevate your marketing expertise with the Advanced Certificate in Strategic Marketing, delivered via personalised, 1-on-1 Zoom sessions that adhere to the same rigorous curriculum of Australian universities. This course covers advanced topics such as market research, consumer behaviour, branding, digital marketing, and marketing analytics.
Learn from industry experts to develop and execute impactful marketing campaigns, measure and optimise results, and apply marketing principles to real-world challenges. Upon completion, you’ll possess a deep understanding of the latest marketing trends and best practices, ready to drive business growth and success.
Course Outcomes
- Develop a comprehensive understanding of the core principles of strategic marketing, including segmentation, targeting, positioning, and branding.
- Master the process of creating and implementing effective marketing strategies that achieve business objectives and drive long-term growth.
- Acquire advanced knowledge of key marketing concepts, including consumer behavior, market research, pricing, and product development.
- Learn how to leverage digital marketing channels, such as social media, email, and search engine marketing, to reach target audiences and optimize ROI.
- Gain insight into the challenges facing modern marketing professionals, including emerging trends, technologies, and consumer expectations.
- Develop a deep understanding of the role of analytics in marketing, including how to use data to measure the effectiveness of campaigns and inform future strategy.
- Explore ethical considerations in marketing, such as data privacy and transparency, and learn how to integrate these principles into your work.
- Learn how to effectively manage marketing budgets and resources, and optimize spending to achieve maximum impact.
Course Requirements
- You will need a laptop or desktop computer and an internet connection.
- This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation). Click here to view our foundational marketing course.
- 1-on-1 learning experience
- Custom learning plan
- Unlimited tutor support
- Flexible class scheduling
- Assignments
- Certificate of Completion
Discover in detail what you will be learning in this course. Download your FREE course curriculum now
curriculum now
Course Features
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Lectures 6
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Quizzes 1
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Duration 3 hours
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Skill level All Level
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Language English
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Assessments Yes
Course Modules
- The Advanced Certificate in Strategic Marketing comprises the following courses;
- Introduction to Marketing Strategy
- Strategic Corporate and Business Models
- Understanding Opportunities
- Measuring Market Opportunities
- Targeting and Positioning
- Strategies for New Market Entry
- Strategies for Growth Markets
- Strategies for Mature and Declining Markets
- Strategies for the Digital Economy
- Implementation and Control, Measuring Performance
Key Benefits
- Find the key benefits of undertaking this course below:
- Flexible start dates – enrol online and start when you are ready.
- Complete your studies online, at your own pace.
- Be awarded with an industry recognised certificate upon course completion.
- Get ahead of the job market with a skill that companies need.
- Receive unlimited tutor support from certified professionals.
- Receive a free CV makeover and expert career advice.
Our Unique Approach to Teaching
At the Online Business Academy, we’re convinced the richest learning unfolds through direct collaboration with a mentor.
Enjoy custom learning plans, flexible scheduling, immediate feedback, and a practical, hands-on learning approach.
Want to know more? Book a call with an instructor by clicking the link below:
Not sure if this is the right course for you?
Every course comes with a 10-day money-back guarantee
Obtain a Certificate
Obtain a marketing degree on course completion that you can show off to your potential employers and clients.
Job Prospects
Upon completion of this program, you can obtain a job as a Marketing Manager.
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Average Australian Marketing Manager Salary: $95,000
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Average Senior Marketing Manager Salary: $115,000
Not sure if this is the right course for you?
Every course comes with a 10-day money-back guarantee
Not sure if this is the right course for you?
Every course comes with a 10-day money-back guarantee.
Get a Free Course Guide
Download a free course guide to find out everything you need to know before enrolling
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Frequently Asked Questions
There are no entry requirements or pre-requisites to enrol into this course. You can enrol online directly by clicking on “Enrol Now” and follow the prompts. Alternatively, you can enrol over the phone with our friendly student advisors. Give them a call on (02) 8006 0556 or email them at support@oba.au.
This course costs $699 + GST. Click here to get started now.
This course takes approximately 100 hours, and you’ll have lifetime access to this course. Study in your own time, at your own pace. Most of The Online Business Academy courses are designed so that you do one module a week. But if life gets busy you can take longer and even apply for a course extension if you need more time.
Upon the completion of this course, you can obtain a job as a Marketing Manager. In Australia, Marketing Managers earn approximately $95,000 per year but can be as high as $115,000 per year. (Payscale)
Contact a friendly student advisor on (02) 8006 0556 to find out about potential career outcomes and see where our courses can take you. Employers also constantly approach The Online Business Academy looking for students and employers also advertise jobs in the Career Centre (available once you enrol). You’ll also receive a FREE CV review.
This qualification is Internationally recognised. Our qualifications are highly sought after by employers around the world and accredited by global industry bodies such as ICOES.
Your course will be delivered through our online learning platform. You can access our online learning platform from any web browser 24/7 so you can work whenever and wherever you want. You can also interact with your tutors and other students within the learning environment.
Online learning allows you to make the best use of your time and puts all the resources you need at your fingertips. There are no set course start dates, you can start whenever you are ready. Your tutors and student services will check in on your progress and help you every step of the way
Absolutely! You’ve got an 10-day cooling off period (or trial period) at the start of your course. Take that time to look through all your learning material and get a feel for online learning. If you decide the course isn’t for you within the trial period, you’ll get a full money back guarantee.