Certificate in Email Marketing Course Guide

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Certificate in Email Marketing

Detailed Course Curriculum

1. Introduction to Email Marketing

The Introduction to Email Marketing module is designed to provide students with an understanding of the importance of email marketing for businesses. The module covers the basic concepts of email marketing, such as email list building, segmentation, and automation. It also introduces learners to various email marketing platforms and CRM systems that can be used to manage email campaigns effectively. By the end of the module, learners will have a good understanding of the fundamental principles of email marketing and how it can be used to improve business growth and engagement with customers.

2. Email Marketing: First Steps

The Email Marketing: First Steps module is a practical introduction to email marketing using one of the most popular email marketing platforms, MailChimp. The module is designed for students who have little or no experience with email marketing and want to start building their email list and creating effective email campaigns. In this module, students will be guided through the process of creating a free MailChimp account and shown how to navigate the platform’s interface. They will also learn how to create and manage email lists, create email campaigns, and track campaign performance. By the end of this module, students will have the foundational knowledge and skills needed to start building their email marketing strategy.

3. Email List Building Strategies

Building an email list is an essential aspect of email marketing and can help businesses establish a direct and effective line of communication with their customers. In this module, you will learn how to create a successful email list by identifying your target audience, understanding their needs and preferences, and developing effective strategies for capturing their contact information. You will explore various tactics and methods for building your email list, including offering lead magnets, creating engaging content, optimizing your website, and leveraging social media. Additionally, the module will highlight the ethical considerations involved in email list building and the importance of complying with legal regulations, such as GDPR and CAN-SPAM Act. By the end of the module, you will have a solid understanding of how to build an effective email list that can help you grow your business.

4. Lead Magnets

Lead magnets are valuable resources offered to website visitors in exchange for their contact information, such as their email address. The Lead Magnets module of the Certificate in Email Marketing course focuses on the importance of creating lead magnets as a means of growing your email subscriber list. The module covers the different types of lead magnets, such as e-books, checklists, templates, and webinars, and how to choose the best one for your business and target audience. The module also provides tips for creating an irresistible lead magnet that will entice potential subscribers to provide their contact information. By the end of this module, students will have a better understanding of the role of lead magnets in email marketing and how to create effective ones that attract more subscribers.

5. Subscriber Management on MailChimp

The Subscriber Management module of the Certificate in Email Marketing course focuses on providing learners with the skills needed to manage their email subscriber list effectively. The module covers the various subscriber management tools available on MailChimp, one of the most popular email marketing platforms. The course will cover creating groups and segments within your subscriber list, which can help you target specific groups of subscribers with tailored content and offers. You will learn how to import and export subscribers to and from your list, and how to identify and remove inactive subscribers, which can help keep your email list healthy and engaged.

6. Landing Pages: Creating Landing Pages That Convert

The Landing Pages module in the Certificate in Email Marketing course will provide students with an in-depth understanding of landing pages and their role in email marketing campaigns. This module will cover the key elements of a successful landing page, including headline, copy, images, and call-to-action. Students will learn how to create a landing page that is optimized for conversions, how to test and optimize landing pages, and how to integrate landing pages with email marketing campaigns. Additionally, students will be introduced to landing page tools and platforms, such as Unbounce and Instapage, and learn how to use them effectively. By the end of this module, students will have a strong understanding of how to create effective landing pages that can convert website visitors into customers.

7. Subscription Forms: Capturing Visitors From Your Website

In this module of the Certificate in Email Marketing course, students will learn about the importance of subscription forms in capturing website visitors and converting them into email subscribers. The module will cover the different types of subscription forms, including pop-ups, embedded forms, and landing page forms. Students will also be introduced to MailChimp’s form builder tool and will learn how to customize and design their subscription forms. Additionally, the module will provide instructions on how to integrate subscription forms into their website and optimize them for maximum effectiveness. By the end of the module, students should have a solid understanding of how to create and implement subscription forms to grow their email subscriber lists.

8. Email Automation on MailChimp

Email automation is a powerful tool in email marketing that allows businesses to send targeted, personalized messages to subscribers at the right time. In this module, students will be introduced to the benefits of email automation and how it can save time and effort while increasing engagement and conversions. The module will cover the process of planning and creating an email sequence in MailChimp for new subscribers, including creating automated emails, setting triggers, and scheduling the sequence. Additionally, students will learn how to activate and test their email automation to ensure that it is working correctly and effectively.

9. Campaign Statistics

The Campaign Statistics module in the Certificate in Email Marketing course teaches students how to analyze the performance of their email campaigns and make data-driven decisions to improve their results. Students will learn how to use Mailchimp’s reporting tools to track the success of their campaigns, including open rates, click-through rates, and conversion rates. Additionally, the module covers best practices for maintaining a healthy email list, including compliance with anti-spam policies and managing inactive subscribers. By the end of the module, students will have a solid understanding of how to interpret their email campaign data and use it to optimize their future campaigns for better engagement and conversions.

10. A/B Testing Email Campaigns

The A/B Testing Email Campaigns module is an important component of email marketing, as it teaches students how to optimize their email campaigns using A/B testing. A/B testing involves comparing two versions of an email campaign to see which version performs better in terms of open rates, click-through rates, and other metrics. In this module, students will learn the basics of A/B testing, including how to plan an A/B test campaign, how to create an A/B test in MailChimp, and how to analyze the results of the A/B test to make data-driven decisions. By the end of the module, students will have a solid understanding of how to use A/B testing to improve the effectiveness of their email campaigns and increase conversions.

11. Best Day & Time To Send Emails

The Best Day & Time To Send Emails module teaches email marketers how to optimize their email campaigns by selecting the best day and time to send their emails based on their target audience’s behavior and preferences. The module covers the research and studies that have been conducted on the topic, as well as the factors that can impact email open rates and click-through rates, such as time zones, industry, and type of email content. The module provides practical tips and strategies for testing and experimenting with different sending times to find the most effective timing for each email campaign. By mastering the best day and time to send emails, email marketers can maximize the impact of their email campaigns and achieve better results.

12. Advanced Email Marketing Strategies

The Advanced Email Marketing Strategies module focuses on helping students take their email marketing campaigns to the next level by covering advanced tactics and techniques. The module starts by discussing the different types of emails and their purpose, such as promotional emails, newsletters, and transactional emails. Students will also gain insight into the importance of creating mobile-friendly emails, including tips and best practices for designing emails that work well on mobile devices. Additionally, the module will cover personalization techniques, such as using dynamic content and segmentation to create targeted and personalized email campaigns. Overall, the module will provide learners with the knowledge and skills they need to create effective email campaigns that drive engagement, conversions, and revenue.

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Meet Your Digital Marketing Tutors

Your tutors will be here to help whenever you get stuck and need some help

Ronnie L.

Ronnie is an experienced and knowledgeable tutor specializing in Business courses. With a degree in accounting from De La Salle University, Ronnie brings practical examples and real-world insights to his teaching. Currently pursuing an MBA at the University of Queensland, he remains committed to continuous learning and staying up-to-date with the latest industry trends. Ronnie's exceptional communication skills and emphasis on practical application empower students to grasp complex business concepts and apply them in real-world scenarios.

Dimitri V.

Dimitri, a highly skilled digital marketing guru from Ukraine, brings his unwavering passion and deep expertise in Facebook Ads and Google Ads to his role as a seasoned professional and digital marketing tutor. With a reputation for consuming around 20 cups of coffee per day, Dimitri combines his practical experience with up-to-date industry trends to equip students with the skills needed to excel in online advertising. Beyond his professional pursuits, Dimitri enjoys friendly gaming sessions, fostering a collaborative and engaging learning environment for his students while balancing work and play.

Richard K.

Richard, an exceptional SEO wiz with a strong technical background, brings a unique perspective to the field of digital marketing. With previous experience as a web developer, Richard excels in the technical aspects of digital marketing, particularly in Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and Programmatic Marketing. Richard's proficiency in programmatic marketing adds another layer of expertise, allowing him to leverage data and automation to optimize advertising campaigns and effectively target the right audience for impactful results.

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Frequently Asked Questions

How do I enrol?

There are no entry requirements or pre-requisites to enrol into this course. You can enrol online directly by clicking on “Enrol Now” and follow the prompts. Alternatively, you can enrol over the phone with our friendly student advisors. Give them a call on (02) 8006 0556 or email them at support@oba.au.

How much does this course cost?

This course costs $399 + GST. Click here to get started now.

How long is this course?

This course takes approximately 60 hours, and you’ll have lifetime access to this course. Study in your own time, at your own pace. Most of The Online Business Academy courses are designed so that you do one module a week. But if life gets busy you can take longer and even apply for a course extension if you need more time.

What job can I get once I have completed the qualification?

Upon the completion of this course, you can obtain a job as a Email Marketing Manager or Digital Marketing Specialist. These jobs in Australia earn approximately $74,029 per year but can be as high as $96,976 per year. (Payscale)

Contact a friendly student advisor on (02) 8006 0556 to find out about potential career outcomes and see where our courses can take you. Employers also constantly approach The Online Business Academy looking for students and employers also advertise jobs in the Career Centre (available once you enrol). You’ll also receive a FREE CV review.

Where will my qualification be recognised?

This qualification is Internationally recognised. Our qualifications are highly sought after by employers around the world and accredited by global industry bodies such as ICOES.

How does online learning work?

Your course will be delivered through our online learning platform. You can access our online learning platform from any web browser 24/7 so you can work whenever and wherever you want. You can also interact with your tutors and other students within the learning environment.

Online learning allows you to make the best use of your time and puts all the resources you need at your fingertips. There are no set course start dates, you can start whenever you are ready. Your tutors and student services will check in on your progress and help you every step of the way

Do you have a money back guarantee?

Absolutely! You’ve got an 10-day cooling off period (or trial period) at the start of your course. Take that time to look through all your learning material and get a feel for online learning. If you decide the course isn’t for you within the trial period, you’ll get a full money back guarantee.

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